05 January 2018
Everything changes with time and brands are no exception. At WOCA Denmark we continuously improve our products, and now it is time for an update of the brand.
You will be able to see the new visual identity more and more going forward. This is what it looks like.
We have worked intensively with this in 2017, and we are very happy finally to be able to reveal our new visual identity.
The new visual identity is launched at DOMOTEX – a large international floor exhibition in Hanover. Here the visitors will see the new logo and packaging design for the first time.
It’s great to be here, showing our new visual identity to the world. The old visual identity was a bit outdated, whereas the new one reflects how we want our brand to be perceived in the future – as an innovative quality brand with a Scandinavian feel, says Ole Juul Kirkeby, Sales and Marketing Director at WOCA Denmark.
The intention with the new visual identity is to signal high quality in an exclusive but simple way and several adjustments have been made: ‘Made in Denmark’ has been placed prominently in the design as this means a lot on the export markets. New product names make it easier for the customer to see what product is and what it should be used for, and each product now has a clear indication of what part of the process it relates to – preparing, treating or maintaining. Lastly, a clear intention with the new identity is to get rid of the confusion about our company name. In the past we have used different names, such as TT WoodCare and WoodCare Denmark, but with this launch we want to state our one and only name: WOCA Denmark.
New visual identity with a Scandinavian feel